Showtime's premium standalone TV channel will be rebranded into Paramount+ With Showtime starting January 8, 2024.
Paramount Global announced the rebrand on Monday, combining the separate Paramount+ and Showtime streaming apps under one roof. With the rebrand, subscribers will have access to select original Paramount+ shows, including new series Sexy Beast, Star Trek: Discovery (Seasons 1-4), and Halo (Season 1 and the upcoming Season 2), and a host of Showtime programs, including the new original series A Gentleman in Moscow, The Woman in the Wall, and Yellowjackets.
Starting today, Paramount will air its launch campaign announcing the rebrand on Showtime owned and linear channels to bring awareness to viewers.
"The move aligns the brand with the Paramount+ With Showtime plan, a cornerstone integration for the streaming service, making this the first of its kind multiplatform brand that integrates streaming and linear content," Paramount Global said in a press release.
According to a report from Variety, subscribers to Showtime proper won't have access to the Paramount+ With Showtime streaming. The only way they can access the original shows and back catalogs of the combined networks, like the entirety of Star Trek, Dexter, Super Pumped, etc. is through authenticated streaming apps from some large pay-TV providers Paramount has agreements with.
The rebrand comes after Paramount launched Paramount+ With Showtime as a high-tier ad-free subscription plan earlier this summer, costing $12/month. The company also included the streaming plan as a bundle with Netflix for Verizon subscribers, making subscriptions to both streaming services just as expensive as cable.
Cristina Alexander is a freelance writer for IGN. To paraphrase Calvin Harris, she wears her love for Sonic the Hedgehog on her sleeve like a big deal. Follow her on Twitter @SonicPrincess15.
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December 12, 2023 at 05:34AM
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Showtime's TV Channel Will Be Rebranded as Paramount+ With Showtime Next Month - IGN
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