‘Tenet’ tallies $20.2M as Americans step back to the movies - Boston Herald

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NEW YORK — In a litmus test for American moviegoing in the pandemic, Christopher Nolan’s “Tenet” brought in an estimated $20.2 million through the holiday weekend in U.S. and Canadian theaters.

The result could be greeted as either the rejuvenation of U.S. cinemas — more Americans went to the movies this weekend than they have in nearly six months — or a reflection of drastically lowered standards for Hollywood’s top blockbusters given the circumstances.

About 70% of U.S. movie theaters are currently open; those in the country’s top markets, Los Angeles and New York, remain closed. Theaters that are operating are limiting audiences to a maximum of 50% capacity to distance moviegoers from one another. “Tenet” played in 2,810 North American locations, about three-fourths of what most major releases typically launch in.

“Tenet” opened stronger in China. It debuted there with $30 million in ticket sales from Friday to Monday. Internationally, “Tenet” has exceeded expectations. In two weeks of release, its overseas total is $126 million, with a global tally thus far of $146.2 million.

Warner Bros. has emphasized that the usual opening-weekend calculus is out the window. Few onlookers felt it was possible to gauge how “Tenet” would open. The film, which cost $200 million to make and at least $100 million to market, will need to get close to $500 million to break even.

In the film’s favor: It currently has the big screen almost entirely to itself. Some multiplexes played “Tenet” as many as 100 times over the weekend. With little else on the horizon, Warner Bros. is counting on a long run for “Tenet.”

Not in the film’s favor: Audiences didn’t love Nolan’s latest time-bender. Moviegoers gave the thriller, starring John David Washington, Robert Pattinson and Elizabeth Debicki, a “B” CinemaScore, the lowest grade for a Nolan release since 2006’s “The Prestige.”

Analyzing the film’s performance was virtually impossible, said senior media analyst Paul Dergarabedian for data firm Comscore. He acknowledged North America remains a more challenged marketplace than Europe or Asia, but called it a solid start in what will be lengthy run for “Tenet.”

“It’s going to take a longer time to assess this,” said Dergarabedian. “The win is just to have movies open. To me, that says a lot.”

Hollywood is watching closely. With the majority of the studios’ top productions delayed until next year, the industry is experimenting with how to release its most expensive movies in the COVID-19 era. The Walt Disney Co. this weekend also debuted its $200 million live-action “Mulan” remake, but did so as a $30 purchase for Disney+ subscribers.

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‘Tenet’ tallies $20.2M as Americans step back to the movies - Boston Herald
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