CLEVELAND, Ohio — About half of Ohioans look to TV for information about the presidential campaign, a new poll says.
At least 54.2% of Ohioans still use the TV often as a means to get their campaign information, while very few do from social media, according to the poll Baldwin Wallace University released Thursday.
“TV is the easiest, most accessible media to use. Older respondents rely more on TV, especially use of 24/7 cable news networks such as CNN, Fox, MSNBC,” says Tom Sutton, director of BW’s Community Research Institute.
The Community Research Institute, in partnership with Ohio Northern and Oakland (Michigan) universities, polled 1,011 registered Ohio voters from Sept. 8 to Sept. 22. The poll has a margin of error of plus or minus 3.3 percentage points.
In the poll, social media outlets like Facebook, Instagram and Twitter showed lower ratings than TV as an outlet for Ohioans to get their trusted campaign information.
“What we’re seeing here is likely a combination of two factors -- an aging electorate in Ohio and people’s relative distrust of social media for news. Since we weighted age based on voter turnout in the 2016 election, 64% of our sample is age 45 years or older. This age group is among the most likely to get their political and election news from TV and newspapers, and among the least likely to get their news from social media,” said Lauren Copeland, associate director of the Community Research Institute.
Thirty-three percent of voters use Facebook often for campaign information, whereas 13.2% rarely use the social media website.
Instagram and Twitter also shared a small number of people who used the websites often; Instagram (11.1%) and Twitter (12.6%). Yet, 65.6 % of Ohioans said they never use Instagram for information, and around the same for Twitter (64.3%).
The poll also found a fair number of Ohioans still use the newspaper as a viable source for campaign information. The poll found that 24.4% use the newspaper often, while 17% said they rarely use the newspaper.
A majority of Ohio voters (51.7%) said they trusted mass media coverage of the campaign somewhat or a great deal, with 48.4% saying not much or not at all. And a strong majority (66%) said they trust the media outlet of their choice somewhat or a great deal.
The poll shows that about 69% of Ohioans believe social media use has increased the risk that foreign powers might interfere in the presidential elections “a great deal” or “somewhat.”
Almost 65% of Ohioans approve of social media sites' decision to flag or delete users' posts if they contain false or misleading information about the presidential election.
“The extensive media coverage and political attention to social media manipulation by Russia during the 2016 elections and FBI evidence of continued manipulation this year are likely reasons that one-third of Ohio respondents (strongly) believe there is an increased risk of interference by foreign powers in this year’s presidential elections," said Sutton. "The ongoing investigations and media attention also explain why only 7% of Ohio respondents think there is no risk of interference. This could also be explained in part by respondents who do not use social media, and therefore cannot be influenced by use of this platform to spread false information about candidates.”
Cleveland.com this week will publish a series of stories digging deeper into the findings of this poll. Find those stories, as well as stories from previous BW polls, at this link.
See full poll results and polling details (pdf)
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September 25, 2020 at 06:00PM
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New poll: About half of Ohioans rely on TV over social media for presidential campaign information - cleveland.com
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