Television consumption in the 21-county Houston designated marketing area has increased by an average of 16 percent in the last month, reflecting the degree to which interest in news about the COVID-19 pandemic and stay-at-home orders have led viewers to spend more time in front of their screens.
Data from the Nielsen Co., which compared viewership from the week of March 9 to the week of March 30, reflected increases in all areas of video consumption, including live viewing, time-shifted viewing and other forms of screen use, including video games, DVD viewing and streaming sources routed through smart TVs.
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While Houston had a double-digit increase in viewing, it did not rank among the top 20 markets in terms of increased viewing over the last month, according to Nielsen.
Austin ranks first in that category, with an increase of 24.4 percent, followed by Salt Lake City at 23.7 percent, Baltimore at 22.6 percent and New York at 21.3 percent.
Dallas-Fort Worth ranked 12th on the list with an 18.7 percent increase in total television use.
Individual categories in Houston reflected an 11 percent bump over the last month in live TV viewing, an 8 percent increase in time-shifted video or video on demand and a 33 percent increase in usage through game consoles and connected devices, which range from Apple TV or Roku to computers or digital cameras.
Broadcast network channels in Houston showed a 15 percent increase in viewership and cable channels a 7 percent increase.
Local stations have shown strong increases over the last month for midday newscasts, which are up by 29 percent, and in early evening, which is up 26 percent. The 9 and 10 p.m. newscasts are up about 6 percent.
Nationally, U.S. viewers streamed 161.4 billion minutes of content during the week of March 30, including 33 percent through Netflix, 19 percent through YouTube, 12 percent through Hulu and 7 percent through Amazon. That compared to 69.8 billion minutes during the comparable week in 2019.
”All American” on Netflix was the most-streamed show last week, followed by “The Office” and “Boss Baby: Back in Business.”
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April 11, 2020 at 06:27AM
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TV use increased 16 percent in Houston area last month - Houston Chronicle
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