Like many, Whoopi Goldberg, host of ABC’s “The View,” is also working from home.
Recently, Ms. Goldberg went on air wearing a well-worn purple wrap over her dreadlocks. Her hairdresser, who was watching, frantically texted makeup artist Karen Dupiche, who was at Ms. Goldberg’s house. Ms. Dupiche gestured to Ms. Goldberg, prompting the TV host to respond, “Oh, shit.”
Try your hand.
The expletive was bleeped out before reaching three million or so viewers. Ms. Goldberg removed the hair wrap during a commercial break.
Television, an industry built on keeping up appearances, is looking a bit ragged. Slick TV glamour has slouched to amateur hour as stars migrate from network studios to a second bedroom.
“It’s basically ‘Wayne’s World,’” said Jim Miller, who has written several books on the TV industry. “Everyone’s in the basement with baseball caps.”
Whoopi Goldberg, at home, accidentally went on the air during ‘The View’ wearing a headwrap during a show with co-host Sunny Hostin.
Photo: ABC TelevisionNBC’s “Today” co-anchor Savannah Guthrie has maintained her professional on-camera look working from home. Her colleague, weatherman Al Roker, often looks like he rolled out of bed and threw on sweats.
“That’s always the way,” Ms. Guthrie said, referring to TV’s double-standard. Women “do a little more maintenance,” she said. “I’m only trying to look good from the waist up. Below, it’s sweats and bare feet.”
The longer America’s sheltering-in-place goes on, the more on-air talent will start to resemble those watching at home.
“Everyone comes out of this with long nails, bushy eyebrows and roots for inches,” predicted Daniel Koye, a longtime hairdresser who most recently was working on the Netflix talk show “Patriot Act.”
CNBC correspondent Julia Boorstin said the network’s style team sent her home with a full makeup kit and video tutorials.
“I have lots of practice doing my makeup when I’m in the field, but not so much with my hair, which is naturally really, REALLY curly,” Ms. Boorstin said. “We’ll see how it goes over the next few weeks.”
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For nearly everyone in the business, hair is askew and cheeks less rosy. Even those still working in TV studios are getting very little touch-up.
Makeup artists watching from home cringe when they see a stark line of demarcation between neck and jawline. “Continuity is a big, important thing,” veteran makeup artist Laura Mitchell said.
“People look really bad,” said a stylist still working at Fox News headquarters in Midtown Manhattan. A handful of TV hosts and guests still show up there. “They definitely need us, and I’m not worried about a recession.” (Fox Corp. and Wall Street Journal parent News Corp share common ownership.)
‘Today’ show weatherman Al Roker during a broadcast from home.
Photo: NBCUNIVERSALRich Eisen, an anchor at the NFL Network, said everyone at the channel is now doing their own makeup. “I think I need a little more anti-shine than most,” said Mr. Eisen, who has a receding hairline.
Getting the right look for hair and makeup is half the battle. There is also the task of finding a spot for a home studio.
“I don’t know if I chose the best location,” Ms. Guthrie said. She appears in a basement room for her “Today” appearances. “It’s a messy room, right across from the room where the kids have their toys.”
NBC provided her with a monitor that provides a blue backdrop when she is on camera to hide the clutter.
Working away from her team isn’t easy. The loss of eye contact between anchors and producers off-camera hampers the “rhythms of the show,” Ms. Guthrie said.
Her executive producer, Libby Leist, agreed that “there’s something a little off” about having on-air talent working remotely during a show. “When you have to carry two hours,” she said, “it’s a little hard to do that on Skype.”
Behind the scenes, the home broadcasts suffer from spotty video connections, improvised lighting and tinny audio. “People just don’t sound as suave as they do in the studio,” said Andrew Tyndall, a TV news consultant.
CNBC’s Ms. Boorstin recruited her 6- and 8-year-old sons to help turn a guest room into a TV studio, setting up the tripod and helping her adjust the lights. They made a two-sided sign for the door to signal a broadcast: one side has a stop sign with a hand-drawn red light; the other side shows green.
“I flip it to the correct side before I start a live shot, and I lock the door,” she said. “I don’t want a kid running and screaming.”
Fox News anchor Dana Perino's dog, Jasper, with a near-empty jar of peanut butter.
Photo: Dana PerinoFox News anchor Dana Perino worries about interruptions from her dog, Jasper. She isn’t above bribery: A near-empty jar of peanut butter has Jasper trying to get the last few nibbles. “That will keep him occupied,” she said.
For those still broadcasting from real studios, the coronavirus threat hangs in the air as thick as the smell of disinfectant.
“I was in a room by myself that felt like I’d been dropped into a bottle of bleach,” said Mr. Eisen, the NFL Network anchor. “I’ve never had more wipes around me on a set.”
Write to Joe Flint at joe.flint@wsj.com
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