Comscore Reports TV Viewing Engagement for Week Ending March 21, 2021 - Yahoo Finance

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RESTON, Va., April 2, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 21, 2021.

"National Geographic's 'Genius' debuted on the cable chart this week, kicking off its third season with a bang," said Paul Dergarabedian, Senior Media Analyst, Comscore. "On the broadcast chart, NBC programming snagged 5 of the top broadcast spots with a mix of reality and drama shows, rivaled only by Univison, who also grabbed 5 spots on the chart."

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending March 21, 2021)

RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	154	150	Enamorándonos	UNIMAS	3/16/2021
2	146	81	Vencer el desamor	UNIV	3/16/2021
3	141	3	The Voice	NBC	3/15/2021
4	140	5	FBI	CBS	3/16/2021
5	140	2	NCIS	CBS	3/16/2021
6	140	110	La hija del embajador	UNIV	3/19/2021
7	139	6	Chicago Fire	NBC	3/17/2021
8	136	128	Buscando a Frida	TELMUN	3/19/2021
9	136	76	Mira quién baila All Stars	UNIV	3/21/2021
10	134	9	FBI: Most Wanted	CBS	3/16/2021
11	134	19	Bull	CBS	3/15/2021
12	133	7	Chicago P.D.	NBC	3/17/2021
13	132	18	Grey's Anatomy	ABC	3/18/2021
14	131	98	¿Te acuerdas de mí?	UNIV	3/16/2021
15	130	15	The Bachelor	ABC	3/15/2021
16	129	93	Sal y pimienta	UNIV	3/21/2021
17	129	125	Exatlón Estados Unidos	TELMUN	3/21/2021
18	128	4	Chicago Med	NBC	3/17/2021
19	127	129	La suerte de Loli	TELMUN	3/16/2021
20	127	17	This Is Us	NBC	3/16/2021

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; ABC is owned by the Walt Disney Company.]

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending March 21, 2021)

RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	155	113	Mystery 101: Killer Timing	HALLMM	3/21/2021
2	152	29	Chasing Waterfalls	HALL	3/20/2021
3	145	119	Tyler Perry's Sistas	BET	3/17/2021
4	144	115	The Walking Dead	AMC	3/21/2021
5	144	38	The Curse of Oak Island	HST	3/16/2021
6	143	53	90 Day Fiance	TLC	3/21/2021
7	139	44	When Calls the Heart	HALL	3/21/2021
8	138	116	Genius	NGC	3/21/2021
9	136	132	Tyler Perry's The Oval	BET	3/16/2021
10	135	899	La Rosa de Guadalupe	GALA	3/20/2021
11	133	93	WWE Monday Night Raw	USA	3/15/2021
12	132	240	Married at First Sight	LIFE	3/17/2021
13	131	373	Basketball Wives	VH1	3/16/2021
14	131	114	Gold Rush	DSC	3/19/2021
15	129	160	The Real Housewives of New Jersey	BRAVO	3/17/2021
16	129	131	The Real Housewives of Atlanta	BRAVO	3/21/2021
17	128	257	V.C. Andrews' Ruby	LIFE	3/20/2021
18	127	351	VH1 Family Reunion: Love & Hip Hop Edition	VH1	3/15/2021
19	125	195	The First 48	A&E	3/18/2021
20	125	335	V.C. Andrews' Pearl in the Mist	LIFE	3/21/2021

[A&E, History Channel and Lifetime are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; Galavision is owned by Univision Communications; National Geographic Channel is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

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