Advertisers are pressing for unprecedented flexibility to back out of monthslong spending commitments with TV networks, concerned that the coronavirus pandemic is sapping the fall schedule of new programming and threatening the National Football League’s season.
By this time of year, advertisers usually have struck broad deals governing the TV season that starts each September. This year, the pandemic scrambled the equation, delaying those deals and introducing new risks for marketers—most notably, whether the content on which...
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September 03, 2020 at 01:41AM
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Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - The Wall Street Journal
"TV" - Google News
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