On Tuesday, Netflix announced that several movies from such big names as Dwayne “The Rock” Johnson, Ryan Reynolds, Gal Gadot, Chris Hemsworth, Amy Adams, Lin-Manuel Miranda, Octavia Spencer and Melissa McCarthy are coming to the streaming platform in 2021.
The news that Netflix will feature a new movie every week in 2021 also happens to come at a time when Netflix subscribers are getting email notices that their subscription plans are about to cost more.
As Netflix announced in the fall of 2020, the company is increasing its prices. New customers have already been charged at the new rate. But many existing customers have only recently been seeing emails that the monthly amount they pay for Netflix is going up.
The basic plan, which features a single, standard definition stream, didn’t increase, and remains $8.99 per month. However, the very popular standard plan, which includes two simultaneous streams and access to the Netflix high definition library, is increasing, from $12.99 per month to $13.99 per month. The premium plan, which offers up to four streams at the same time and access to ultra high definition content, is increasing from $15.99 per month to $17.99 per month.
With the coronavirus pandemic keeping people at home and watching more TV, Netflix saw significant growth in the first half of 2020, as Quartz reported, adding 26 million subscribers. That booming growth slowed toward the end of 2020, however.
As Netflix has seen more competition from other streaming services, those services are also tinkering with their price structures. Disney Plus, which has been charging $6.99 per month, and $69.99 per year, will be increasing its rates in 2021, charging $7.99 per month, and $79.99 per year, as USA Today reported.
In December, the price for Hulu + Live TV increased, going from $54.99 to $64.99 per month.
The Netflix announcement about the ambitious new slate of movies coming to the service in 2021 underscores the enormous changes the pandemic has brought to the movie theater business. With traditional theaters closed by coronavirus safety concerns, companies have been making dramatic pivots to releasing films via streaming services.
In December, Warner Bros. Picture Group sent shock waves through the entertainment industry by announcing that the company’s 2021 movie slate will open theatrically around the world, and also stream for one month on the HBO Max streaming platform.
That strategy kicked off with the Christmas Day streaming debut of “Wonder Woman 1984″ on HBO Max. Films coming to HBO Max in 2021 also include “Dune,” “The Suicide Squad” and “The Matrix 4.″
The Warner Bros. move added to speculation that traditional moviegoing may not recover, or at least not in 2021. Safety measures meant to slow the spread of the coronavirus still advise against gathering indoors, in large groups.
Staying home, serving up a bowl of popcorn and kicking back are increasingly how we watch movies. That’s a ritual that will only increase, thanks to the movies Netflix is promoting for 2021. Among the features are “Red Notice,” an action comedy starring Dwayne Johnson, Ryan Reynolds and Gal Gadot. Chris Hemsworth (”Thor”) stars in “Escape from Spiderhead,” a science fiction/action tale. Leonardo DiCaprio and Jennifer Lawrence head the cast of “Don’t Look up,” a political satire. Lin-Manuel Miranda is directing an adaptation of the musical, “tick, tick... Boom.” And John David Washington and Zendaya star in “Malcolm & Marie,” a drama about a couple navigating their relationship, from Zendaya’s “Euphoria” creative collaborator, Sam Levinson.
Considering that Netflix has a habit of announcing new content without much advance notice, even this hefty lineup of movies may prove to be just a hint of what’s to come in 2021.
-- Kristi Turnquist
kturnquist@oregonian.com 503-221-8227 @Kristiturnquist
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January 13, 2021 at 07:03AM
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More Netflix price hikes arrive, as the company promotes 2021 movies - OregonLive
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