Look closely at this 40-inch JVC flatscreen TV: it could be your next telly.
Ideal for those wanting to improve their (TV) image, the LT-40CF890b is a brilliantly specified screen that’s currently available for just £259 from Currys PC World, that’s a massive £70 saving on the normal list price.
Why we love it
Not only does this screen boast 4K resolution with Dolby Vision HDR, for dynamic ultra-sharp picture quality, but it comes with Freeview HD and Amazon Fire TV built-in. Having Fire TV built-in is a rarity, and represents another significant saving.
Normally, you would need to use a separate 4K streaming stick for Fire TV, but here it’s built-in for easy, instant access.
What Fire TV adds
Fire TV offers access to all the mainstream catch-up TV services (that’s BBC iPlayer, ITV Hub, All4 and My5) as well as unmissable streaming services like Netflix, Disney+ and YouTube.
It’s never been easier to binge watch the latest Netflix shows, like The Crown and The Queen’s Gambit (apparently at least one of those is a work of fiction), or catch The Simpsons and The Mandalorian on Disney+.
And if you have a subscription to Amazon Prime, there’s a feast of Amazon TV shows, live sports and recent movies to watch on that service too, as well as premium video on demand movies.
Having Fire TV on board means you’ll also have Amazon’s Alexa to call upon. Alexa can tell you the news and weather, control connected smart devices like smart lights and thermostats, and search for specific TV programmes, movies or stars.
Picture clarity is high. 4k screens have four times as many pixels as regular HD, which means 4k programmes can look exceptionally sharp and detailed. Not only is this a treat on movies, but it makes the set a natural partner for the new 4k capable PlayStation 5 and Xbox Series X consoles.
Watch: 5 great M&S Christmas gifts under £35
What the reviews say:
The JVC LT-40CF890b currently warrants an 8 out 10 star rating from Currys and PC World buyers and has a whopping 3,687 reviews.
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“Great TV, excellent sound and picture quality.”
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“Brilliant picture and sound. So easy to use, both with and without broadband. Highly recommended”
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“I wanted a TV with HDMI ARC to operate my soundbar and that is hard to find. Picture quality is great and once you get used to the menu, it works well.”
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“I love all the built in apps”
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December 04, 2020 at 07:42PM
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Black Friday may be over, but this top-rated 40-inch TV is still selling for an amazing price - Yahoo Sports
"TV" - Google News
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