Explosive growth in time spent streaming TV - Kingsport Times News

A Nielsen company study illustrated how quickly consumers have embraced streaming as an alternative to live TV. The percentage of time spent streaming has gone from 10% in a Nielsen study from March 2018 to 19% during the last three months of 2019.

More than half of consumers with the capacity to stream subscribe to two or more services, Nielsen found. And in a survey, 93% said they planned to either increase or maintain that number.

“There is room for growth there,” said Pete Katsingris, Nielsen’s senior vice president for audience insights.

The average American spends a staggering 11 hours, 54 minutes each day connected to some form of media — TV, smartphones, radio, games — although that number is bloated because some of the usage is simultaneous, Nielsen said. That’s up nearly an hour and a half in only a year.

Smartphone usage accounts for virtually all of the increase. People spent just under four hours a day on their phones in Nielsen’s most recent study, compared to 2:31 in the last three months of 2018.

A walk through the train on his daily commute shows Katsingris how absorbed people are in their phones, and they’re becoming increasingly comfortable using them to watch video, he said.

“They are finding more and more ways to keep their attention occupied,” he said.

Live television viewing is actually down in the past year (3:44 to 3:27), explaining the worry in executive suites at television networks. Streaming time is up, from 29 minutes a day to 38 minutes in the same period.

Nielsen’s report also illustrates a technological generation gap. People aged 18 to 34 spend 5½ hours a week on an internet-connected device, compared to 2½ hours for people over age 65. Meanwhile, older folks spend nearly 50 hours a week in front of the television, compared to 20 hours for young people.

It’s not like there’s nothing to watch: Nielsen said consumers had access to 646,152 movies or TV programs last year, up 10% in only a year.

There’s something to be said for familiarity. Nielsen said the five most-watched programs on Netflix during the last three months of 2019 were episodes of programs that began on broadcast network TV: “The Office,” “Friends,” “Criminal Minds,” “Grey’s Anatomy” and “NCIS.”

Let's block ads! (Why?)

"TV" - Google News
February 15, 2020 at 03:58PM
https://ift.tt/37xrNyu

Explosive growth in time spent streaming TV - Kingsport Times News
"TV" - Google News
https://ift.tt/2T73uUP
Shoes Man Tutorial
Pos News Update
Meme Update
Korean Entertainment News
Japan News Update

Bagikan Berita Ini