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Planning ahead in Marshall and in TV ads | News, Sports, Jobs - Marshall Independent

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It’s a quandary. Should I shower praise or should I be evaluative (i.e. critical)?

Construction season in Marshall has seen some great work. One only needs to drive down Main Street and see the improvement to our City Hall in order to be pleased and thankful for foresight and planning.

A more encompassing job has been the many, many repairs and improvements to our streets, sidewalks, and infrastructure utility work throughout the city. Of course there has been the usual detours and driving hindrances along the way — and still are and will be until the end of the road construction season: Hopefully ending at some point.

Today though, my comments are about Country Club Drive, one of the streets I drive almost every day. The task on Country Club Drive was great for a number of reasons including the improvement of the sewer system that also meant digging up part of the Marshall Golf Course in addition to Country Club Drive, Camden Drive and some other area streets and paths.

It all seemed to be going well about 10 days ago or so when they got down to paving both the outgoing and incoming lanes of Country Club Drive. Smooth paving at last!

However, no sooner were they supposedly finished doing the paving, there appeared a crew to do patchwork particularly on the outgoing lane. The result is about 20 patches beginning at the crossing of Fourth Street and heading southwest.

Thus my quandary. Should I be upset that the patches were necessary or should I thank the crews for noting that there were some problems that needed fixing?

I am really not sure what the problems were — maybe soft spots of the tarmac. But, hey!, the problem was caught and addressed.

In the planning ahead mode, there have been several articles in the local news about proposed improvements to some of the main roads in Marshall. At one time the main need for a roundabout or traffic circle was in front of the armory, but more recently a suggestion has been made for a roundabout that would help the intersection of Country Club Drive and Fourth Street. Suggestions are apparently being solicited by the planners.

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All construction projects require advance planning. When watching television ads I have noticed a couple where it appears that there were afterthoughts thrown into the ad that could have been avoided with a bit of planning ahead. I will site a couple of those ads that readers have likely seen at some point.

The first ad starts with a cartoonish characterization of a fellow in blue and khaki sauntering down a path with some snails moving along, birds around, flowers, and even a flying pig. The character comes to a door and opens it and says something like, “Its time to get real.” Going through the door the scene switches away from the cartoonish mode to real people as the fellow meets a woman (of course).

Together they begin walking along a street in perfect calm, but a one-second gust of wind blows a blue scarf by them and lands in back of them. Now I ask you: Where did the scarf come from? Neither of those two had a scarf when they started — it just appears from nowhere. The fellow retrieves the scarf and the woman wears the scarf around her neck as they stop briefly at a florist shop to admire a bouquet and he admires a piece of topiary that looks to me like a little green pig standing on it hind legs. Couldn’t the ad people have had the woman wearing a loose scarf at the beginning?

Oh, Fiddlesticks!

After watching the ad numerous times, I asked myself what was being advertised. I finally watched just to find what it was that was being advertised. Breztri.

jtr

A second ad I site that has had many versions is one for Cologuard®. The version I noticed is one where there is a couple sunbathing at a beach under a large umbrella. With lots of beach available, the Cologuard® character (a box-like structure) comes up next to the sunbathing couple. He has an umbrella to poke in the sand and a towel or blanket that he unfurls to sit on.

In the next frame of the ad, all of a sudden there is a baseball cap in the sand in front of the towel or blanket that the character has unfurled on the sand. He hands the baseball cap to the fellow that he has sat beside. The fellow puts it on — fits perfectly, of course.

Now where in the heck did that cap come from?

A bit of planning could have had that cap on the ground from the beginning or shown it being blown up from the other side of where the fellow was sitting.

Seems like a lack of planning ahead to me.

Until next time: Oh, Fiddlesticks!

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Planning ahead in Marshall and in TV ads | News, Sports, Jobs - Marshall Independent
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