Numbers for the Sunday's CBS broadcast won't be available for more than 24 hours after it ended.
It's safe to say a whole lot of people watched the Super Bowl. How many? That, for the first time in the game's 55-year history, won't be known for more than 24 hours after it ended.
Ratings for CBS' broadcast of Super Bowl LV were repeatedly delayed Monday due to issues with Nielsen's data. "Super Bowl numbers are still being processed and verified," Nielsen said in a statement Monday evening. "We anticipate that final viewing figures, which will include out of home viewing, will be available to the media tomorrow. We will update the press and the industry accordingly when a final timeline is confirmed."
That's extremely unusual: Nielsen's first set of ratings, the fast nationals, are usually released about 11 a.m. ET each day. Those numbers aren't very accurate for live telecasts, but networks can (and often do) order time zone-adjusted ratings that usually follow a couple hours later. Final numbers for Sunday shows, which include out of home viewership, are then updated early Tuesday.
The first two steps didn't happen Monday, and it appears Nielsen will skip straight to the last one on Tuesday.
The Tampa Bay Buccaneers beat the defending champion Kansas City Chiefs 31-9 on Sunday. Last year's game on Fox averaged 99.91 million viewers, up slightly from the year before, and a 41.6 household rating — meaning 41.6 percent of all TV homes in America were tuned into the game.
Following the game, CBS aired the series premiere of The Equalizer, beginning at 10:39 p.m. ET/7:39 p.m. PT.
This story will be updated when numbers come in.
Bookmark THR.com/Ratings for more ratings news and numbers.
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February 09, 2021 at 10:42AM
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Unprecedented Nielsen "Processing" Delays Super Bowl TV Ratings - Hollywood Reporter
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