Live television viewership of Monday’s opening night of the Democratic National Convention fell by roughly 25 percent from 2016, according to Nielsen, with MSNBC emerging as the clear winner among the major networks.
About 18.7 million people watched traditional TV coverage of the convention from 10 p.m. to 11:15 p.m., the portion featuring speeches by Senator Bernie Sanders of Vermont and the former first lady Michelle Obama. Four years ago, about 26 million people tuned in for the Democrats’ first night in Philadelphia.
The Nielsen figures do not include online and streaming viewers, a rapidly growing chunk of the American mass media audience. But there are few reliable ways to measure streaming views, and TV remains a key vehicle for politicians to reach a wide swath of voters, especially older ones.
A virtual event that bore little resemblance to pomp-filled conventions in large arenas in the past, the Democrats’ event featured the actress Eva Longoria as M.C. and included a range of live and prerecorded video segments.
MSNBC, whose prime-time is popular with liberals, attracted the biggest audience of any network with 5.1 million viewers, up from its usual 10 p.m. average. Fox News, which usually dominates cable ratings, dipped to 2.1 million, a drop from the 3.4 million who usually tune in at 10 p.m. for Laura Ingraham’s conservative commentary.
The Big Three broadcast networks — ABC, CBS and NBC — lost about 42 percent of their live audience from 2016. CNN’s overall audience dropped from 2016, but it was Monday’s best performer among viewers 25 to 54, the most important demographic in the TV news industry.
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August 19, 2020 at 02:52AM
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Live TV viewership of the virtual convention fell by roughly 25 percent from 2016. - The New York Times
"TV" - Google News
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