Although mobile video ad spending and viewer numbers are surging, most streaming still happens through TVs. Mobile video consumption and ad spending figures are heavily influenced by out-stream ads that appear within users’ feeds on Facebook, Instagram, Snapchat and Twitter. YouTube also gets much of its traffic from mobile.
But when people watch longer episodic or live content, they tend do it through TVs. In a March 2019 survey of 1,000 US internet users ages 18 to 66 conducted by market research company Attest, TV was by far the most frequently used to device to stream video. Nearly two-thirds of respondents said they use TV the most for streaming.
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"TV" - Google News
January 30, 2020 at 02:45AM
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Most Video Streaming Happens on TV Sets - eMarketer
"TV" - Google News
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