In a change from recent multi-network coverage, broadcast outperforms cable for the speech on Thursday.
President Joe Biden's first primetime TV address to the nation drew nearly 29 million viewers across four broadcast networks and the three largest cable news outlets Thursday night.
In a switch from recent trends, broadcast nets ABC, CBS and NBC drew the largest audiences for the speech, in which Biden focused on COVID-19 vaccines and the recently signed, $1.9 trillion stimulus bill.
The seven networks averaged 28.8 million viewers from 8-8:30 p.m. ABC led the way with 6.48 million viewers and a 1.29 rating (equivalent to about 1.56 million people) in the core news demographic of adults 25-54. CBS drew 5.82 million people and a 1.13 in the 25-54 demo for the speech.
NBC (4.19 million viewers, 0.79 in 25-54) finished third. Fox News led cable with 4.17 million tuning in for the address (which was contained in the channel's Tucker Carlson Tonight), followed by MSNBC (3.08 million during the first half of All In With Chris Hayes) and CNN (2.87 million for special coverage). The Fox broadcast network's coverage of the address delivered 2.18 million viewers.
Multi-network coverage of political events has recently been dominated by cable news: On election night; when Biden was declared the presumptive winner on Nov. 7; during the Capitol insurrection on Jan. 6; and for Biden's inauguration on Jan. 20, cable outpaced broadcast by a wide margin.
Fox News also had a slight edge over CNN in adults 25-54 the 8 p.m. hour, with Carlson's show drawing a 0.59 and CNN's telecast of the speech and Anderson Cooper 360 averaging 0.57. MSNBC was further back at 0.35 for All In.
Elsewhere in primetime, the return of Grey's Anatomy to ABC led the evening among adults 18-49 with a 0.94 rating. CBS' Young Sheldon grabbed the most total viewers, 6.49 million.
Bookmark THR.com/Ratings for more ratings news and numbers.
"TV" - Google News
March 13, 2021 at 05:09AM
https://ift.tt/2NjOP8c
TV Ratings: President Biden's Address Draws Nearly 29M Viewers - Hollywood Reporter
"TV" - Google News
https://ift.tt/2T73uUP
Bagikan Berita Ini
0 Response to "TV Ratings: President Biden's Address Draws Nearly 29M Viewers - Hollywood Reporter"
Post a Comment